Overview
Burns Scalo Real Estate is a luxury commercial real estate firm based in Pittsburgh, PA. They offer brokering, management, and development services to their clients and have been awarded Pittsburgh Business Time’s #1 Place to Work and is a is a two-time recipient of the NAIOP Developer of the Year title. I have worked with Burns Scalo Real Estate for nearly four years both as a freelance consultant and through my agency.
As a longtime creative partner to Burns Scalo Real Estate, I have conducted an agency rebrand, website rebuild, and various independent brands and campaigns for new real estate developments. Jump to the final section to see samples of work I have done for their non-agency brands.
Timeline: 2020 – Present
Role: Branding + UI/UX Consultant
Client: Burns Scalo Real Estate
Color Palette
Typography
Brand Identity:
As a contracted Art Director for Burns Scalo Real Estate, I re-branded the company as a luxury firm by leveraging industry benchmarking research to elevate brand communication and strategy. Repositioned as a premium brand, Burns Scalo Real Estate attracted high-end clients, and experienced significant growth in sales and market share.
The re-brand included a new visual identity which was used to create all new marketing and promotional materials, a new website, signage and environmental graphics, and professional documents. While under contract as the art director, I led their other contractors and their in-house team to develop these branded materials and roll them out to individual departments.
UI/UX + Site Management
After completing the re-design of the visual identity, as a part of the larger re-brand strategy, I designed the new website for Burns Scalo. The sitemap and user flow were created by meeting with department leaders and obtaining executive approval. The interface was designed to reflect the brand voice and visual identity and also included various photoshoots and filming sessions to create the final digital media that would be featured on the site.
At the time I was designing Burns Scalo’s new website, I was starting my own agency, Full Circle Design, which was awarded the development of the site as well. All development was done by my agency and has been maintained by my team for nearly three years.
Results:
• Responsive design, optimized for all device sizes
• A+ accessibility and best practice ratings
• Improved SEO scores and increased site traffic
• Increased tour bookings
Tools:
Adobe XD, Photoshop, Illustrator, Atom, Figma, Flywheel, GitHub, Local, WordPress
Flyer System
Designing a new flyer system for the brokerage team was essential to the rollout of the new brand. I led the creation of the new flyer template structure and layout which would be used by all agents when meeting with prospective renters.
Tools:
Adobe InDesign
About Us Book
The About Us Book was designed as a marketing and promotional piece that introduces the Burns Scalo team, services, and past work to potential investors and high-profile renters.
Tools:
Adobe InDesign, Photoshop, Illustrator
Photography
As a part of Burns Scalo’s new brand strategy, I shot new photography for their most current properties. This included the development of consistent photographic guidelines such as lighting, framing/composition, and property staging.
Tools:
Adobe Lightroom, Photoshop, Canon Rebel T6i
More Projects with Burns Scalo Real Estate
As a longtime creative partner to Burns Scalo Real Estate, I have worked with their agency on a variety of branding, web design, and multimedia projects.
Cascade
The Vision on Fifteenth
Diamond Ridge
The Riviera
The Piazza