Diamond Ridge

Overview

Diamond Ridge is an office park currently in development in Pittsburgh, PA by Burns Scalo Real Estate. The office park is designed to incorporate nature into the modern workspace by providing outdoor meeting and leisure spaces, as well as large windows for natural light and fresh air.

I worked with Burns Scalo Real Estate to design Diamond Ridge’s logo and visual identity, in addition to marketing/communications tools to help their brokerage sign leases in the new development.

Timeline: 2020 – 2022
Role: Art Director / Lead Graphic Designer
Client: Burns Scalo Real Estate

Color Palette

Black #333132

Dark Blue #507282

Sea Foam #74a7a2

Green #cddf76

Brick #b25538

Typography

Branding

I created Diamond Ridge’s branding as a pivot from Burns Scalo Real Estate’s agency brand. The logo is a nod to the parent brand’s logo, which features two diamonds. In addition to its subtle references to the parent brand, it is designed to merge the geometry of modern architecture with the organic landscape of Pennsylvania’s rolling hills.

By including different tones of the parent brand’s palette into Diamond Ridge’s, and using the same primary font, we achieved a balance between familiarity and uniqueness that allows the brand to exist harmoniously in Burns Scalo Real Estate’s portfolio.

Diamond Ridge Look Book

Diamond Ridge’s look book is a printed marketing tool designed to help Burns Scalo Real Estate’s brokers communicate the value of the technical specs and amenities, as well as the productivity this development will foster for its future tenants and their teams. I design infographics such as 3D wireframes of the property to display the building’s available units, maps of the business park and nearby amenities, as well as easily scannable quick-facts showcasing the development’s centricity to downtown Pittsburgh and the Pittsburgh International Airport.

Tools:

Adobe InDesign

More Projects with Burns Scalo Real Estate

As a longtime creative partner to Burns Scalo Real Estate, I have worked with their agency on a variety of branding, web design, and multimedia projects.