Overview
Full Circle Design is a branding and web agency that leverages creative technologies to deliver unique and engaging experiences to its clients’ audiences to build brand trust and loyalty among new and returning customers. As co-founder and creative director, Zane has developed new and innovative graphic design services and offerings through extensive market research, staying ahead of industry trends and incorporating latest design techniques to meet the evolving needs of clients.
Timeline: 2020 – Present
Role: Founder / Creative Director
Client: Full Circle Design
Color Palette
Typography
Branding
From naming the business to creating the full visual identity, I was able to brand my company from scratch based on my team’s and I’s values and visions for our business’ future. Using branding legends such as Marty Neumeier and his book The Brand Gap as a guiding principle, Full Circle Design is determined to help businesses close their brand gap and Bring Their Brand Full Circle.
The only rule going into this was that the logo couldn’t be a full circle as that was too obvious. That is how I arrived to the concept of the letter F cut into a semi-circle.
UI/UX
Full Circle went through several iterations of its website upon first launching as we continually refined our vision and values, as well as the services we offer. As we grew into specializing in motion branding and web design + development, we modified our site to reflect these services and showcase our expertise. The website was developed by Full Circle’s in-house development team.
Results:
• User-friendly, responsive website with integrated marketing tools
• A+ Accessibility and best practices rating
• A+ Performance and optimizations rating
• A+ SEO score
Capabilities Presentation
I wrote the content and designed the layouts and graphics for Full Circle Design’s capabilities presentation that we send to existing and potential clients. This presentation includes an team introductory section, services section, and portfolio section, all designed to leverage the logos, pathos, ethos methods of persuasive writing.