Overview
The Carnegie Mellon University Corporate Startup Lab is an organization that provides students with entrepreneurial tools and resources to help transform their ideas into successful companies. I have worked with the Corporate Startup Lab to strengthen its branding and design new promotional marketing materials such as banners, signage, booklets, and presentation graphics. I have also collaborated with their team to design their academic digital publications.
Timeline: 2023 – Present
Role: Branding + Design Consultant
Client: Carnegie Mellon University Corporate Startup Lab
Color Palette
Typography
Artificial Intelligence For Applied Innovation Campaign Branding
Artificial Intelligence For Applied Innovation (AI^2) is a brand campaign by the Corporate Startup Lab through which they are researching the use of AI technology and how it will impact the future entrepreneurship across various industries. Utilizing the color palette and font of the existing brand as a pivot point, I designed a typographic logomark that merges and divides elements of the glyphs in unexpected ways using positive and negative space.
Tools:
Adobe Illustrator
Corporate Startup Week Promotional Materials
Corporate Startup Week is an event hosted by the Corporate Startup Lab during which entrepreneurs compete to finalize their business pitch for their annual case competition. In years prior, potential investors and participants were sent a series of flyers outlining the event. For the 2023 event, I worked with the Corporate Startup Lab team to consolidate all of their individual flyers into a single promotional booklet that guides investors and competitors through the week’s schedule of events in a single, organized experience.
View the Corporate Startup Week Event Booklet Here
Tools:
Adobe InDesign